Will there be a K-entertainment comparable

Will there be a K-entertainment comparable to ‘Ogem’ … “It is possible when discovering universal emotions”

Will a work like Netflix’s Korean series ‘Squid Game’, which peaked at 6 Emmys in the United States and hit the world, come out in the entertainment field?

According to the broadcasting industry on the 15th, online video services (OTTs) are ambitiously introducing entertainment programs, but have yet to produce any remarkable results.

Produced by Kim Tae-ho of ‘Infinite Challenge’ and Jo Hyo-jin of ‘Running Man’ PD Yoo Jae-seok, Rain, Kwon Kwon, etc., and produced programs were produced one after another, but far from attracting attention from overseas viewers, they are struggling in Korea.

Netflix has released a total of 7 entertainment shows over the past 4 years, but the remaining 6 episodes, except for the romantic reality show ‘Solo Hell’, performed below expectations.

Star PD Kim Tae-ho’s plan for Rain and Noh Hong-cheol’s bike trip, ‘Food and Furry’, the large-scale variety ‘From the New World’ produced using the whole island as an outdoor studio, and the comedy show ‘Celebrities in Meeting’ all did not receive much attention. came to an end

Disney+ released two original Korean entertainment shows, including the spin-off series of SBS ‘Running Man’, ‘Running Man:

A Man Who Plays on a Running Man’ and ‘The Zone’ starring Yoo Jae-seok, Lee Kwang-soo, and Kwon Kwon-ri, but the response was also minimal.

‘Running Man: The Man Who Plays on the Running Man’ was evaluated that. It did not deviate from the material and form of the existing terrestrial variety entertainment, and ‘The Zone’, which was released until the 3rd episode, was also evaluated as not successful in differentiation.

Kim Seong-soo, a popular culture critic, pointed out, “In order to attract the attention of viewers who are not familiar with OTT entertainment, we need to make use of the unique characteristics of OTT entertainment, but so far overseas entertainment contents are more disruptive.”

The reason why OTTs can’t let go of entertainment despite poor performance is that there is a limit to filling content with only drama series or movies that cost a lot of money and have a long production period.

The production cost of entertainment is relatively low compared to dramas and movies. And it has the effect of preventing subscriber churn by releasing sequentially for each episode.

Experts believe that K-entertainment can also gain global popularity if it targets universal emotions and uses novel materials and unconventional settings unique to OTT entertainment.

Jung Deok-hyeon, a popular culture critic, said, “It will take some time to find a common sentiment because humor codes and emotions differ from culture to culture, but we will eventually find it.

Kim Seong-soo, a popular culture critic, said, “Entertainment can achieve success in various cultures with one intellectual property (IP) through format export. It is important to use a strategy that secures a wealth of IP and localizes it in various ways.”

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